I began by sketching some initial ideas, exploring a side profile connecting to data points and creating more abstract logo iterations. After presenting these sketches to the client and receiving feedback, I imported the selected logos into Illustrator and vectorized them. I then created another round of logo variations featuring the side profile connecting to data points.
Once the icon was complete, I started exploring typography options to complement the icon, as well as color palettes. The client expressed a preference for a sans serif font with minimal or no tails. They decided to go with Maven Pro as the font and a blue and cyan color palette.